“What do you get when you combine 32 national soccer teams, 350,000 overseas visitors, and US$3.2 billion in media and marketing revenues? Plenty of opportunities for multilingual communications, that’s what. Because the FIFA World Cup is being held in an African nation for the first time, we spoke to a local South African firm to learn more about how the arrival of the international sporting event has affected the local language services scene.

There has been no shortage of language services work to go around — after all, written translation is required for the 11 official South African languages, plus all of the languages of the participating teams. The World Cup website itself is available in Arabic, English, French, German, Spanish, and Portuguese.”

Articolul complet, scris de Nathaly Kelly, în limba engleză, poate fi citit pe situl Global Watchtower.

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